Our Vision

Published in the digital magazine: RRHH Digital 01/03/2010

RRHH Digital. A new consulting firm expert in improving commercial efficiency is born in Spain. Its name is charged with meaning for today's times: "Lead your Market".

Its Mission is: "To improve the Capacity for Company Penetration and/or Maintaining your Market Share in a very Competitive climate, when success depends mainly on your Sales Team"explains Eric Kircher, board member of the company and ex-CEO of Mercuri International España. “To be precise, Eric Kircher is in at the origin of the name: Lead your market”, says Fabrice Angeli, chairman of the new Consulting Firm.

"We have been wanting to start a Consulting firm to serve the market for Commercial Efficiency”, Fabrice continues, convinced that “no company can achieve success if it does not have a Commercial Team working "In Concert”, always selling the Added Value and the Face Difference between them and their competitors”.

“I suggested this name to Fabrice, because for me, keeping up with the Evolution of your Market Share is one of the best KPIs for companies to Evaluate their Competitive Value. In B2B information is missing for most sectors, but not because it is difficult to to obtain should companies give up on the objective”, affirms Kircher.

“As well as the advantages of type Marketing endowed by the position of Market Leader, all research shows that any Market Leader enjoys higher commercial margins than their Competitors, a fact which allows them to invest more in Resources/or fight more easily in the price battle or actually provoke a price war: for this reason companies have to fight to grow and then to maintain their Market Share,” adds Kircher.

That is why the only thing left for B2B companies is to:

• Dominate their Clients’ decision-making process and understand how to evaluate the Added Value of a supplier and how to make decisions with regard to their offer.

• Align the whole group of their Sales Teams (pre-sales, sales and after-sales) and Marketing with regard to Strategy, giving clear priority to the team (in terms of Clients and Products).

• Ensure/develop the Ideal Commercial Process and then the Conviction Capacity of the Commercial Team to achieve the Aims of the Commercial Objectives.