Company specialised in the distribution of Fashion Brands of Watches and women's jewellery sold to shops.
A sales team of some 40 sales personnel trained by us some years ago with a good sales level.
This company grows 25% (per annum and has fixed strong growth objectives for the following year.
The CEO is worried about reaching the objectives due to the economic downturn and requests assistance to give results for this year.
2
Challenge
Guarantee reaching the objectives (25% growth as related to the previous year in a market at under 30%).
3
Solution
Sales Impact Training methodology implantation.
We attempted to identify 2 levers of the Commercial Activity that could increase Sales Figures and Margin, which were: "Mow to get more and better spots in the shops" and "How to sell a wider range".
We started with a diagnosis and a good practice identifier in the fiend with respect to these 2 levers.
A very assertive speech has been made into a model for the shops to enable the development of every lever.
The team has intensive training.
4
Results
The results and the expectations have been surpassed! The positive results were slowed down due to a lack of merchandise.