THE EXPERT IN SALES MANAGEMENT EFFICIENCY

Bet on Growth in a context of crisis

1

Problem area

  • Company specialised in the distribution of Fashion Brands of Watches and women's jewellery sold to shops.
  • A sales team of some 40 sales personnel trained by us some years ago with a good sales level.
  • This company grows 25% (per annum and has fixed strong growth objectives for the following year.

  • The CEO is worried about reaching the objectives due to the economic downturn and requests assistance to give results for this year.
2

Challenge

  • Guarantee reaching the objectives (25% growth as related to the previous year in a market at under 30%).
3

Solution

  • Sales Impact Training methodology implantation.
  • We attempted to identify 2 levers of the Commercial Activity that could increase Sales Figures and Margin, which were: "Mow to get more and better spots in the shops" and "How to sell a wider range".
  • We started with a diagnosis and a good practice identifier in the fiend with respect to these 2 levers.
  • A very assertive speech has been made into a model for the shops to enable the development of every lever.
  • The team has intensive training.
4

Results

  • The results and the expectations have been surpassed! The positive results were slowed down due to a lack of merchandise.